Built for three types of commercial leader
Three distinct operating contexts. One consistent output: prepared, signal-backed briefs delivered before your team needs them.
Sales Founders
“You are the outbound team with three other operational priorities before lunch.”
Founders running sales do not have the time to monitor funding rounds, cross-reference leadership appointments, and draft tailored cold sequences for thirty accounts a week. The research overhead alone is a full-time role.
What you stop doing:
- Manually checking Crunchbase, LinkedIn, and job boards for account movement
- Writing cold sequences from scratch for accounts you cannot fully context-research
- Sending outreach that lands without a specific, timely reason to reach out
What you get instead:
- A prepared brief when an account in your market makes a move worth acting on
- One decision: approve the sequence or skip the account
- Attribution from the market event to the commercial conversation — without the research overhead
Who this fits best
Founders running their own sales cycle. Pre-revenue to $3M ARR. Selling into markets where timing context materially improves reply rates.
VPs of Sales
“You have an SDR team. The pipeline math still does not add up.”
A VP of Sales needs pipeline volume and quality — not activity metrics that look good in a Monday morning review but do not translate to revenue. The challenge is not that the team is not working hard enough. The challenge is that the inputs are wrong.
The SDR time problem
SDR teams spend the majority of their prospecting time cross-referencing stale directories. When sequences fire without a clear reason to reach out, reply rates reflect that.
What changes with Artemis Scale:
- SDRs receive pre-researched briefs with a verified signal, a confirmed contact, and a prepared sequence — not a list of names to cold research
- Every sequence sent has a specific, timely commercial catalyst attached
- Reply rates improve because the outreach arrives in context
- Primary outcome: a focused, signal-led team
Approval flow: The VP or team lead reviews each brief before it is sent. Artemis Scale prepares — your team decides. The approval step stays in your hands.
Who this fits best
VP of Sales leading an SDR team of 2–15. $1M–$20M ARR. Outbound-led growth stage. Struggling with list quality, reply rates, or manual research overhead.
RevOps Leads
“You built the process. You need to be able to explain what produced the pipeline.”
RevOps leaders are accountable for the integrity of the revenue process — including the attribution chain. If pipeline appears in the CRM without a traceable origin, it creates forecasting errors, compensation disputes, and board reporting gaps.
The attribution gap
Most outbound tooling records activity — emails sent, sequences enrolled, tasks completed. It does not record why an account was selected, what market event triggered the outreach, or which specific signal produced the conversation.
What Artemis Scale adds:
- Every brief carries the origin trigger: the public event, the source, the retrieval timestamp, and the verification record
- The attribution chain from market signal to meeting booked to pipeline created is preserved in full
- Clean data in, clean data out — briefs are structured for direct CRM integration
Who this fits best
RevOps leads at companies with 5–50 person sales teams. Growth stage with formal revenue operations. Accountable for pipeline attribution, CRM hygiene, and forecasting accuracy.
| Feature | Founders | VPs of Sales | RevOps |
|---|---|---|---|
| Manual research required | None | None | None |
| Briefs per week | 3–5 | 5–15 | 5–15 |
| Approval control | Founder approves | VP or SDR lead approves | Full audit trail |
| Attribution depth | Signal to reply | Signal to meeting | Signal to closed deal |
| Integration | Slack + email | Slack + SDR tool | Slack + CRM |